Case
Digital and printed graphics
My roll
Graphic Designer and Expo-Communications Manager
The Brief
Create print and digital marketing materials that align with Prisma's dynamic graphic identity, to establish a cohesive brand expression, grow recognition about the festival, and simultaneously boost ticket sales.
The Solution
Crafting graphics that adhere to Prisma's branding and innovating with fresh new templates, while simultaneously increasing social media presence, along with engaging social media initiatives like TikTok
Göteborg Film Festival Prisma
The process
and the result
I was responsible for creating a range of graphic materials across multiple formats, including ticket designs, detailed program brochures, promotional posters, trailers, informational signage, and various visual content for social media. Furthermore, I took the initiative to launch a TikTok account and consistently produced content for it. Throughout the entire process, I followed the existing graphic guidelines while also actively developing them further with new design templates.
As a result of these efforts, we witnessed an overall increase in ticket sales by 10% compared to the previous year. We also managed to boost pre-festival sales by nearly 40%, a period which typically does not see such high interest.
