Tools used
Case
Sustainable fashion website
The team
Flora Bernhardsson
My role
UI, UX, illustrations and motion.
The Brief
Create an innovative service that will help contribute to a sustainable consumption habit and reduce the fashion industries climate impact.
The Solution
Creating an online service that uses a customers old textiles and transforming it into new products of the customers choice. Combined with an energy efficient and accessible website.
Revive
Bring new life to old clothes is the slogan of Revive and means that you for example can send away an old dress and get two pillowcases and a totebag back. By reusing garments you skip the entire textile production phase which is responsible for 70 percent of a garment’s environmental footprint. The customer get something new without using any new resources which is a much better and more sustainable consumption habit than buying new things.
To make the service even more sustainable I created a website that is extremely energy efficient. By not using a single photo I could build the website with only SVG illustration files which are a lot smaller and decreases the loading time on the website and most importantly, saving energy. Motion graphic consumes a bit more energy but by only using SVG files in the animations and uploading it to LottieFiles the energy use minimizes as much as possible, and is a lot better than video footage.
Research
- Background research
- External analysis
Website building
- Wire frames
- UX testing
- UI design
Motion graphic
- Story boarding
- Illustrating
- Animating
The process
The website
Sustainability
The research phase included a lot of reading and google-ign, making user journeys and customer journeys, flow charts and personas. I wanted to come up with an innovative idé that was realistic and could be done in real life. I wanted the design to be down to earth, minimal and simple. To make customer understand what the service was about I used stitches recurrently and earthy pastel colors to enhance the recycle aspect. To make sure that the website was easy to use I conducted multiple user test and improved sections where problems occurred.
